Observe your challenge from new angles
Unleash clarity of action
Kaixo! My name is Urtats.
I help thoughtful people unlock clarity — not by giving them answers, but by reframing the problem with sharper questions and wider perspectives.
You can read more about me here.
Who I work with:
I connect and work best with intelligent, reflective and driven people, whether they are analytical or intuitive — people who build things and care deeply.
They might be:
Engineers, researchers, or designers.
Founders, creatives or professionals in transition.
Athletes or high achieving professionals exploring what’s next.
They come to me when they are stuck, but not lost. They’re just at a point where logic alone no longer leads to clarity — and where a better question, a different frame, or a deeper compass may be needed.
Fast learner, very proactive and easy to work with. I was particularly impressed by his “leave no stone unturned” attitude”.
— Lander de Bilbao, Senior Control Systems Engineer at Idom, Advanced design & Analysis.
What I offer:
“Urtats is a partner with whom to organize your mental map.”
— Jon Larruskain, Head Sport Science Athletic Club Bilbao.
I won’t give you a predefined method, a mindset hack, or surface-level advice. Instead, I’ll help you make sense of your situation — and move forward with clarity, alignment, and confidence.
I bring:
Experience in engineering, science, peak performance & coaching.
Systems thinking and structure.
Scientific rigor without rigidity.
Empathy, listening & understanding.
Authenticity, honesty & bullshit-free dialogue.
Space to integrate the rational, emotional, and intuitive.
Fun.
Real examples of what this looks like:
A PhD student blocked by complexity → We reframed his work and he regained clarity and momentum.
A founder overwhelmed with strategic options → We reduced noise, clarified what mattered, and unlocked a grounded next step.
An athlete redesigning his training → We realigned his approach with what truly matters to him.
An entrepreneur stuck between two important decisions → We took perspective and found a third one that was best.
“You have something that makes you the person who has listened to me best—never lose it.”
— David Zúñiga, Athlete at first, now firend.
Words from people I’ve worked with
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You have a clear understanding of the resources at your disposal and know exactly when to bring them into the equation. Nothing stops you until you’re sure you’ve found the right place — the most optimal and effective one for that moment and that context.
Iratxe de la Torre, Grahic designer & therapist building her own business.
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Urtats understands the importance of setting the right priorities and keeping an open mind to adapt to each phase of a project, always focused on making it viable. He works with dedication and care toward a goal, and consistently comes back after the weekend having clearly reflected on the project and the factors that will determine its success or failure — all while maintaining a pleasant and friendly atmosphere.
Adrian García, Software developer building his first Mobile App.
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You are a wonderful person — a source of calm and good judgment in tense moments, clear vision in times of confusion, and above all, kindness and integrity.
Asier Lozano, getting out of chroinic injuries to his lifetime best performance.
